The Start.Home Vision
Our vision stems from the word “start”. For many visitors to the Solar Decathlon competition, the act of buying a home is the start of a new chapter in their lives. Often times, this is linked to other important events, like the start of a new job, the start of a new family, or the start of a new personal goal or hobby. From designing flexible work/living spaces, to programming intuitive touchscreen interfaces to interact with the home, and developing custom software, we believe that we can build a home with the freedom necessary for a new “start.”
Efficiency Without Sacrificing Creativity
Our hope is to eliminate “cookie-cutter” homes; instead, every house will be an expression of the individual while also performing with optimal efficiency on a simple, connected network. We believe that this simple concept of a shared Core can spark a revolution in the home industry by making the business of homebuilding as simple and cost-effective as a manufacturing assembly line. But by no means is that at conflict with sustainability or comfort; we can reduce the energy use of entire neighborhoods while still allowing for personalized design.
Redefining the Construction Process
We envision a radically new home market that is based on a prefabricated mechanical Core equipped with all the major appliances, systems, and controls of a home, similar to the motherboard of a computer, or the engine of a car. The Core will be designed for optimal performance and pre-assembled in a factory to reduce energy costs and inefficiencies. This allows for quick shipping to site during construction, easy connecting to the home, and unique architecture for every homeowner.